Many people that start a business begin it on using pure instinct — they’re doers, innovators and creatives — we love that! However, one thing we’ve noticed is that us creative types usually skimp on the more typical business practices that can be helpful down the road. You know the type: Branding guidelines, business plans and, of course, mission statements.

You likely have some form of one in your head — you know why you do what you do day in and day out! But it’s important to flesh one out so you can execute marketing campaigns and new ideas knowing that it’s aligned with your overall mission. That’s why today we’re diving into how to create your company’s mission statement. 

When crafting your mission statement think about:

• Who your target market is
• How you want them to feel when they interact with your brand
• What sets you apart from others in your industry
• The length — you want it to be concise. No need for paragraphs here.

And if you need inspiration we love these three mission statements…

Disney

“To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.”

Southwest

“The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.”

Tuft & Needle

“We believe in quality craftsmanship without the gimmicks. We work with the best to get the best. And then we sell the best, for exactly the price it should cost. It's the very simple system at the heart of everything we make.”

Tell us: Do you have a mission statement? If so, pop it into the comments!