Think Outside the box
Address specific, undervalued aspects of motherhood. Think, helping an adult child set up their first apartment, babysitting the neighbor's kids during a playdate, or those peaceful minutes after the kids finally fall asleep. How can you let these moments inspire mother's day memorabilia?
Don't be afraid to expand your definition of "mom." The moms we celebrate on Mother's Day can be dog moms, teachers, foster moms, or even plant moms.
Market Your product as an experience
40% of buyers want to buy mom an experience this Mother's Day. Receiving a gift should be an experience! Share content of mom reacting to her new mug, cooking with her new apron, or hanging her new wall art. This is where ordering samples can be handy: you can make content with the actual product (and have a bonus gift for mom!)
Don't forget your branding
Think about the role moms play in your brand's specific niche. For example, if your niche is "vegans," maybe you could make a shirt that says "plant-powered super mom." Remember, all of your products should align with your current branding. Mother's Day is the perfect opportunity to attract new loyal customers.